Fan club OS • For brands, creators, and superfans
The operating system for real-world fandom. Launch recurring clubs, lock in home bars, and monetize with tickets and sponsors—scale from a single spot to a full franchise, all from one dashboard.
Sports, racing, UFC, reality TV • From small crews to citywide clubs
TheAssist connects the entire ecosystem. Pick your role to see how it works for you.
We turned the messy work of event planning into a simple operating system.
Start or sponsor a club around a team or theme. Think "Bills Mafia NYC" or "Love Island Watch Crew."
We match you with a venue and a local Social Captain who handles check-ins and hype.
Fans RSVP via mobile, check in at the door, and earn loyalty points for returning.
Every event adds data and regulars. The club grows instead of resetting from scratch.
THE ASSET VS. THE EXPENSE
Stop renting attention. Start building a recurring asset that grows every week.
One-Off Event
Recurring Asset
Every event you run on TheAssist adds data to your dashboard and members to your club. Stop starting from scratch every week.
SAMPLE FAN CLUBS
These are the kinds of clubs brands, creators, and bars are using TheAssist for right now in New York. Each one uses the same engine—you just swap in the team, the creator, and the sponsor.
Free beer and a shot on entry, contests at halftime, and a loud crew that comes back every week—all tracked and run through TheAssist.
Perfect for wings, beer, hot sauce, or local sports brands.
From early rounds to finals, fans get a consistent landing spot with themed drinks, trivia, and a simple join flow through TheAssist.
Great for sports drink brands, athletic apparel, or wellness.
Creator-hosted watch parties with weekly stats in chat, merch drops, and a true home bar for Celtics fans in the city.
Ideal for apparel brands, hoops media, and performance products.
Weekly watch nights for super-fans: themed games, bombshell predictions, and nonstop content ready for brands to plug into.
Perfect for drink brands, dating apps, or beauty/cosmetics.
Most event ideas die because nobody has time to manage the details. Social Captains fix that. They are local superfans who treat club night like their shift.
They scan tickets at the door so you get real data.
They welcome newbies and keep the energy up.
They grab photos and clips for the weekly recap.
Bills Club NYC • The Rutherford
Active Perks
Fan clubs, watch parties, and creator meetups that use the same engine behind our sponsored hubs.
PRICING
Pick the lane that fits you. Most partners start by sponsoring one club for a short run. If it works, you add more cities, more teams, or use the toolkit for your own clubs.
One team or theme in one city with creator promotion, a home bar, a social captain, and weekly content.
Two-month test recommended for playoffs or key windows.
Use the same event engine we use for fan clubs to run your own meetups, watch parties, and recurring events.
Fans pay ticket fees. You keep what you sell, and you can bring your own sponsors into the club when you are ready.
Want both? Sponsor a club now and we’ll help you spin up your own hub when you’re ready.
FAQ
If something matters for your brand, bar, or community, we probably have thought about it already.
